Did you know:
How much time is spent managing orders and sales of local produce?
Big WheelBarrow
About Us
We connect wholesale food buyers with local farmers. Big Wheelbarrow makes it faster and easier for buyers to work with small independent growers, regardless of size. Our technology empowers our customers to offer local products to their clients without the time and effort it used to require.
For Growers
We know you spend a good deal of time at farmstands and working with wholesale accounts to move produce before it spoils. We created Big Wheelbarrow to help you spend less time doing sales and marketing and more time doing what you love.
For Buyers
Your customers are demanding local food from small producers but it requires too many resources to manage all those small vendors. That is where we come in. Big Wheelbarrow automates sourcing and managing from suppliers, opening up a whole new world of local, seasonal products for your customers.
Want to try Big Wheelbarrow out?
Big Wheelbarrow
Our Team
Big Wheelbarrow was founded by two digital strategists: One, an avid gardener turned professional farmer, and the other a hardcore foodie with extensive connections in the Texas restaurant scene. For two years, they have immersed themselves in understanding the needs of growers and buyers by becoming their own use case. They added a technical cofounder with a deep background in marketplaces and value-add eCommerce solutions. The resulting solution is a game changer.
Ben McConnell, Cofounder
Owner/Operator of Boudin Food Forest, an urban farm operation in Austin, TX. CX guru and co-author of two books on marketing in the digital age: Citizen Marketers and Creating Customer Evangelists. Ben started his career as a journalist for the Dallas Morning News, where he crafted its first entry into the digital era. He was a partner at management consulting firm Ant’s Eye View and then a managing director at PwC, where he pioneered programs to prepare corporate cultures such as Dell, Starbucks and Wells Fargo for digital transformation. He has successfully started and sold a business, Wabash & Lake.
Ben is passionate about providing local restaurants and neighbors with the best possible produce. He grows produce in market gardens and farm plots all around Austin. His customers include some of the top names in the Austin culinary scene and some very happy neighbors.
Sam Eder, Cofounder
Foodie and Board Member of the Springdale Farm Education Center in Austin, TX. Multi-time SXSW speaker on digital marketing and strategy. For the last 16 years, Sam has worked with some of the world’s most visible brands including Apple, Bose, and Wells Fargo to craft and execute digital strategies around demand generation, customer experience, and online communities. He has experience in the Austin startup scene working for SKYLIST and Small World Labs.
Sam is obsessed with enabling people to switch to local and seasonally driven diets. As a contributor to the Fearless Critic food guide, Sam was immersed in the revolution of farm to table in its earliest days and was one of the organizers of the movement to make urban farming legal in the City of Austin. He continues to work with farmers and restaurant owners to support the local food scene and hosts a weekly food trivia night.
Evan Alter, Cofounder
Food gadget connoisseur and full-stack developer in Austin, TX. Experienced web developer with deep knowledge of integrating third-party APIs into applications to create robust experiences. Evan has been in the middle of Austin’s startup scene for over 9 years with businesses such as SKYLIST, Volume11 Media, Pingboard, and RealSavvy where he built and maintained integrations with platforms such as Salesforce, Square, Facebook, and Google.
When not coding, Evan can be found trying out new restaurants around Austin or entertaining friends with his famous lobster risotto.
